AIA continuing education
This course is registered with the AIA/CES for continuing professional education.

Credits:
1 LU
To earn AIA/CES credit, please watch the presentation and take the quiz. You should score 70% or better to earn credit.

NKBA continuing education
This course is registered with the NKBA for continuing professional education.

Credits:
0.1 CEU (one educational hour)
To earn NKBA credit, please register and watch the presentation in its entirety.

Provider:
Interline Creative Group

Length:
1 hour


You must be registered and signed in before taking the quiz.


Please complete the evaluation after you have taken the quiz.

Staying in Front of Your Customers: Research – Special COVID 19 Edition

The program will discuss how architects, designers and other professionals can get a better understanding of the market today by conducting targeted research. Attendees will discover how research, in this COVID-19 business landscape, can provide customer insights and help formulate marketing strategies.


Presenter: Jim Nowakowski, President of Interline Creative Group.


Learning Objectives

  • Participants will begin by reviewing business/marketing basics.
  • Participants will learn how research provides insight to their customers and prospects in a virus-infected world.
  • Participants will examine RFM (recency, frequency, monetary) principles (which haven't change...they are virus-proof).
  • Participants will evaluate the added value research findings can provide before going to market.

Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.