ARE YOU USING A LASER OR A FLASHLIGHT TO SOLVE THAT MARKETING PROBLEM? You learn a lot reading and listening. Natalie Zmuda talked [...]
WHAT’S LOVE GOT TO DO WITH A B2B BRAND? Doug Zanger @zanger writes an excellent article on how Taco [...]
Are You Still Eating Too Much Data? Where’s the Beef? In the Journal of Direct Marketing[1] almost 25 years ago, [...]