A Designer’s Blueprint for What People Want in Their Homes

Designed especially for today’s architects and designers in a recovering economy, this course brings together strategies that will help reach new customers and increase sales. It focuses on presenting the results of comprehensive research that surveyed homeowners – the people who hire architects and designers. The results will stimulate thinking for the professional firm and help shape their presentations to gain new business and retain current customers.

Presenter: Jim Nowakowski, President of Interline Creative Group.

During this course, participants will:

• Review what home buyers want in their homes and community
• Review research results and how to use the results to validate your designs
• Recognize how to gain knowledge from market research and use that to create of relevant content
• Examine how to effectively build a strategy that will ultimately increase business

Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.