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Designed especially for today's executives in a difficult, virus-infected economy, this course brings together proven tactics and how they have to be re-shaped to help increase sales.
Specifically, it will empower you by "taking control" of finding new customers and nurturing them, which has changed so dramatically. It all begins with control and understanding of how customers and prospects consume, create and distribute information, and how that has changed in today's world.
Then, it shows your role in that three-part dance, and how to find, attract and nurture new business.
Presenter: Jim Nowakowski, President of Interline Creative Group.
Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.