Staying in Front of Your Customer: Strategic Planning in COVID-19 World

The program will discuss how you can get a better understanding of the market today in regards to developing a strategic plan. Attendees will ascertain a clearer perception on how to respond to market challenges based on the overall business strategies developed in this virus-infected world. Because the COVID-19 has upturned everything. In a recent seminar, one of the attendees asked me about when the "new normal" is going to kick in. I responded that "new" is impossible — it's either normal or abnormal, and the world will forever be changed. What YOU do about that is about strategy. In fact, if you have the right strategy, then it becomes a simple matter of execution. This course is about finding and creating the right strategy.

Presenter: Jim Nowakowski, President of Interline Creative Group.

Learning Objectives

• Participants will begin by reviewing business/marketing basics.
• Participants will examine strategic disciplines.
• Participants will evaluate common elements in a combat environment to strategic planning.
• Participants will learn how to respond to customer challenges: problem solving based on overall business strategy.

Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.