Ice Air

ICE AIR

For 40 years, New York based Ice Air has been developing and manufacturing HVAC products. For new installations and unit replacements, Ice Air innovates quality, durable HVAC products with the customer in mind.

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Standardizing Documents Solidify Brand

Problem:
Despite offering a wide range of air conditioning units for replacement and new construction, Ice-Air did not have a standard set of documentation for each model. Ice-Air approached Interline to create operating and maintenance manuals, technical guides, and installation manuals for each line of new and replacement air conditioning units. The creation of these guides would make it far easier to supply engineers and installers with the necessary information.

Solution:
Interline started by making a series of template guides for Ice-Air’s PTAC unit, designed for new construction. During the initial meeting, the client was happy with the new design, and gave Interline the approval to create a series of similar manuals for their full line of replacement and new construction units. The copywriters and designers at Interline worked with the client to bring the information up-to-date and ensure that everything was to the client’s specifications.

Result:
Ice-Air was thrilled with the series of new manuals, and now has a standard set of literature to show to clients and installers who wish to work with either replacement or new construction units. Ice-Air liked the design of the new manuals so much that they hired Interline to re-design their website in a similar style.