Jenn-Air, a manufacturer of luxury kitchen appliances, has a number of continuing education courses developed by Interior Designer Ellen Cheever, a well-known author and industry authority, and subsequent courses internally that they wanted to make available through their own online presence and sales support channels. The goal was to offer all their courses, which qualify for CEU credits, providing an opportunity to individual designers to take these courses online as well as Jenn-Air Market Managers being able to access these courses for an on-site training at a distributor or showroom and register/certify the entire group.
Interline Creative Group recommended creating separate websites as the platform for the courses: one for the individual to take the courses and one for Jenn-Air Market Managers with access to course materials. Interline created designs/concepts and ultimately provided the finished websites. This involved creating initial layouts, programming functionality, artwork design, and copy writing. Through intense collaboration with Jenn-Air, Interline epitomized the company’s mission and created a platform in which Jenn-Air courses were delivered. In essence Interline hosts these courses, tests, and handles registrations, etc. on Jenn-Air’s behalf and is responsible for maintaining the website and the administration of the courses.
By creating dynamic websites with easy manageability and updating, Interline Creative Group enabled the client to provide vast online course offerings. This empowered the client with an added means to support their customers. A separate website provides a portal for Jenn-Air Market Managers to manage their own CEU schedules with tools to better administrate.