Problem:
In business, in order to make the right choices about sales, marketing, and the future of your company, you need to look at your data. Unfortunately, it’s not always easy to find the answers when there are hundreds of rows of data staring back at you. When Chicago Faucets was looking to transform raw location sales data into customized maps for easy at-a-glance results, they turned to Interline Creative Group for dynamic solutions.
Solution:
The experts at Interline created an integrated platform and transformed the Chicago Faucets raw location sales data into custom-built breakout maps. The maps Interline created transformed the data into an easy-to-understand graphic that can be used to quickly and easily evaluate sales territories, analyze sales, illustrate areas of saturation and growth, and better understand customers at-a-glance. This in turn helped their sales representatives identify areas of growth and takes the guesswork out of planning.
Result:
Realizing that sometimes data is best symbolized graphically, Interline’s sales mapping platform provided Chicago Faucets with a tool that exerts more control over their market by visualizing sales analysis by rep territory. It provides Chicago Faucets managers visibility into their reps’ performance over a set period of time and identifies how to best help the reps. It has proven to be an invaluable tool for not only sales analysis, but for communicating with reps.
