Problem:
Even as one of the world’s leading manufacturers of pumps and pump systems, Wilo USA was still looking for greater recognition in the United States. Being fairly new in the U.S. market, and with a modest market share compared to its North American competitors, Wilo USA contacted Interline to help increase Wilo’s brand awareness.
Solution:
The experts at Interline created a comprehensive strategy for Wilo, one aspect of which was social media. To ensure that Wilo USA’s message reached a larger audience, Interline provided consultation, support, and execution of Wilo USA’s social media presence. Interline created a social media strategy for Wilo using major channels such as LinkedIn, Facebook and Twitter, and sent scheduled content out to multiple channels using tools such as Hootsuite. Interline’s social media expertise is based both on its extensive experience with numerous B2B companies and the social media engagement Interline delivers for Wilo, using the most cutting edge tools, strategies and methods.
Result:
Interline’s social media plan, which is collaborative with the client, has provided Wilo USA with a digital platform to routinely interact with industry leaders, prospective customers, and relevant news outlets. Using tools such as Hootsuite allowed Interline to effectively integrate as well as monitor all social media platforms. It has proven to be an invaluable tool for not only broadcasting, but for receiving pertinent information from relevant voices in the industry.
