Chicago Faucets wanted the opinions of their customers and end users in order to improve their new electronic faucets. Chicago Faucets asked Interline to develop a customer research survey that would entice end users to respond and divulge the information needed to drive future product development. Interline created an in-depth survey titled “All Hands on Deck,” which gleaned detailed information with a series of brief, yet powerful questions. Respondents were entered into a drawing to win a $150 Visa gift card. Chicago Faucets was pleased with the detailed responses collected from the survey, and used the information in the development of future electronic faucet models.
