Website Ad
Interline Creative Group’s creative team recently did a trade advertisement for the new Juno Lighting Group, an Acuity Brands company, online product selector. Like many product-based websites, Juno has a large volume of products on display. Instead of combing through hundreds of similar luminaries in the search of the “perfect match,” customers can now select their exact requirements to narrow their searches. Interline’s ad informed Juno customers of the new functionality and easier searching process. The ad used the concept of “finding a needle in a haystack” in a unique, creative way.