Interline’s strength comes from solving an array of problems for a variety of clients—far beyond what typical agencies do. Yes, we can publicize new products with print and electronic support, create ad campaigns, and design websites. But we also provide backup for overwhelmed sales forces, analyze market channels, develop sales leads, and tackle anything else clients need.
A company that seeks to get value to the customer faster requires more capacity, especially because all companies now compete on time. Fast response necessitates efficient precision and more than excellent service: It requires experimentation, innovation and new approaches.
Interline was formed by being able to do what our clients need quickly, neatly, and efficiently. We are here to position all of our clients as market leaders.
Jim Nowakowski
Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession.
His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems.
Jim has an M.A. from DePaul University, Chicago, Illinois and a B.A. from Lewis University, Lockport, Illinois.
Prior to managing Interline’s fulfillment operation, Spiff/incentive programs, and production, Bernie worked in the fields of customer service, management and telemarketing for more than 15 years. She has held a number of supervisory positions in these areas, including overseeing an account development pilot program for a national environmental services company. Bernie has also coordinated corporate sales and accounting functions for company branch managers and representatives, as well as the inventory and mailing of various promotional materials to customers.
On Incentive Programs: “A Spiff and/or loyalty programs can influence purchases when little else separates a manufacturer from its competitors.”
In addition to undergraduate and advanced degrees in marketing from Southern Illinois University and Loyola, Patty has more than 20 years’ experience in market research, corporate due diligence, product management and development, and direct mail. She has designed and managed focus groups, telemarketing research, and a variety of competitive, customer satisfaction, new product and market share studies. Her analytical experience includes cross tabulation, correlation and market trending. She also has developed and directed market research and financial underwriting procedures for securitization of several mixed-use real estate portfolios from $50 million to $900 million.
On Market Research: “Success in market research can only be achieved by insuring that the data and information obtained can ultimately be used to make more sound business decisions.”
Sam joins Interline with a background in systems development, market research, graphics and web design. He holds communication degrees and certifications from Morehead State University, KY, and Madras Christian College in India. His experience includes creation of multimedia presentations for research data, researching business process reengineering methodologies for customers and survey tabulation. Sam has also been responsible for media analysis, proposal preparation and installation and configuration of various operating systems, databases and applications.
On Wisdom: “The most valuable asset for an individual or company is wisdom. Making wise decisions based on thorough research and proven strategies can help our clients meet their objectives and attain the most critical goals for their business.”
Prior to joining Interline, Susan gained extensive customer service, purchasing, operations, accounting and administrative experience in the network consulting, computer and travel industries. Her solid business knowledge, database management skills and exceptional organizational abilities make her an invaluable asset to the company.
On Organization: “Proper organization is a critical element in providing exceptional customer service. Establishing an orderly, professional work environment makes it easy to respond quickly and efficiently to client needs.”
Tom brings to Interline more than 30 years of sales and marketing expertise in the commercial, industrial, institutional and high-end residential manufacturing businesses. His extensive product knowledge and understanding of how systems of sales management, distribution, promotion and service affect the dynamics of the construction industry have broadened his perspective and have enhanced what we offer to our clients,
On Value: “There is no substitute for working with quality products and companies that uphold quality standards. Quality will always stand out to the discerning customer. Quality combined in all processes creates substance, value, and satisfaction through all parts of the business relationship.”
Tony has worked in graphic design for 30 years. He started as a designer of national consumer magazines in Des Moines, Ia., then moved to Chicago to work at Michigan Ave. and suburban advertising agencies as art director in the print and broadcast mediums. Tony has worked on a wide variety of accounts, including packaged goods, food and foodservice, technology, recreational equipment and pet products.
On Work Flow: “I take input from our writers, mold their words with good design and together we create clear and concise business communications.”
Vlatko is a web developer with extensive experience in web standards, internationalization and web-based application development. He is proficient in the design of programming solutions that focus on HTML, PHP, MySQL and relational database design. Vlatko is a dedicated technical professional with a rare combination of creative and technical skills. His ability to quickly learn new programming languages and concepts, along with his excellent troubleshooting skills, greatly enhance Interline’s web offering to clients.
On Web Development: “Developing a dynamic data-driven website requires a mixture of creativity, technical expertise and the ability to efficiently manage the project from concept to full implementation, while always keeping our clients’ best interest in mind.”
Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession.
