Problem:
Geberit North America, a manufacturer of concealed carriers for wall-hung toilets and other bathroom fixtures, sought ways to increase product awareness among interior designers and its presence in the design community.
Solution:
The experts at Interline created a comprehensive strategy for Geberit, one aspect of which was social media. To ensure that their message reached a larger audience, Interline provided consultation, support, and execution of Geberit’s social media presence using major channels such as Pinterest, Houzz, Instagram, Facebook and Twitter. Plus an enewsletter is created and sent monthly to the design community, reinforcing the social media messaging. Content continues to be scheduled and sent out to multiple channels using tools such as Hootsuite. Interline’s social media expertise is based both on its extensive experience with numerous B2B companies and the social media engagement Interline delivers for Geberit, using the most cutting edge tools, strategies and methods.
Result:
Interline’s social media plan has provided Geberit with a social platform to routinely engage with design professionals and prospective customers. Using tools such as Hootsuite allows Interline to effectively integrate as well as monitor all social media platforms. It has proven to be an invaluable tool for not only broadcasting, but for receiving pertinent information from relevant voices in the industry.
