Interline Creative Group’s advertising creative team created a series of testimonial ads for The American Institute of Steel Construction (AISC), a technical institute and trade association for the structural steel industry, to raise awareness and advocacy from the fabricator point-of-view. Profiled subjects, chosen based on their professional prominence, served as the spokespeople for steel in general and AISC specifically. The ads presented the information as first-person accounts under the Made in America slogan.
The first in the series featured steel attributes with Dale Brue of Zalk Josephs Fabricators.