Resources

B2B markets are often described as rational, stable, and slow to change. In reality, they are governed by the same forces as every other market — trust, value, complexity, and belief — only with longer feedback loops and higher switching costs.

This four-part series uses fashion as an early-warning system to examine what happens when those forces fall out of alignment. Not because fashion is frivolous, but because it reacts faster. Where B2B systems can mask stress for years through contracts, inertia, and relationships, fashion exposes structural weaknesses almost immediately.

Taken together, these essays explore a single underlying shift: trust is no longer sustained by reputation, familiarity, or narrative. It is earned operationally — through behavior that reduces risk, friction, and uncertainty.

Each article examines one pressure point in that shift.

Part One looks at pricing — not as math, but as promise — and why price increases that aren’t matched by visible capability now erode trust quietly rather than provoke open resistance.

Part Two examines complexity, and how features, options, and exceptions once interpreted as service are increasingly experienced by buyers as risk.

Part Three focuses on technology and AI, arguing that tools don’t create advantage on their own — they expose whether underlying systems are coherent or brittle.

Part Four pulls these threads together, reframing trust as an operational outcome rather than an emotional asset — and outlining what that means for long-term strategy in B2B markets.

Individually, each essay addresses a familiar issue. Read together, they describe a system under strain — and the conditions required for it to hold.

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Explore this five-part series of short videos and have Jim Nowakowski show you the ins and outs of data navigation! It’s a great way to help you understand how to maximize your LMS (learning management system) or actually any dataset for that matter.

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Here’s content on top of content! Jim Nowakowski, who has been presenting professionally for over 20 years, includes short clips and samples of his topics – from overcoming fear in the business world to how to create an anticipate-react-adapt strategy that will put your company over the top. There’s also a convenient form to book him for a virtual or live presentation!

Take advantage of his insights now!

We all have to “re learn” survival, but what you may not know is these survival strategies haven’t changed despite COVID! In this series, Jim has taken all his print material and put them in a digital format for you to explore at your leisure. But don’t wait too long! The world is changing still.

Drop in now! No library card needed.

This in depth series takes you through important topics to any business as we navigate this Post-covid world. From architecture to manufacturing to retail. From showrooms to travel and hospitality to resilience. There’s ideas for everyone! Jim interviewed some of the top companies to get their take on this “new world” of ours.

Take a peek for yourself now!