The Problem
Opportunity knocks. But this time, it’s not your team giving the big pitch — it’s your distributor partner. They’re preparing for a major presentation to a potential client that could drive significant revenue, and they’re relying on you for something bold, something compelling — something that makes the prospect sit up and take notice.
Oh — and they need it in one week.
Ice Air, a long-time client of Interline, called us with this exact scenario. Years earlier, they’d developed a sales piece for this kind of outreach — a “Look Book” that had fallen out of use as their product offerings, customer base, and brand positioning had expanded dramatically.
Could we reinvent it? Could we do it now?
The Solution
Interline’s ability to work under pressure is more than a skill — it’s a system. It’s what has sustained us for 35+ years in the ever-changing B2B landscape. When time is short, the fundamentals matter: focus, clear communication, and knowing how to pull from multiple sources to shape something cohesive — and memorable.
The Look Book concept was revived and reimagined. Collaborating with Ice Air’s internal marketing team, we tapped into a wide range of content — from previously produced case studies to fresh interviews and product stories — and built a 48-page visual portfolio that became a showstopper.
It included:
- 27 project stories across residential, commercial, and institutional markets
- A bold product overview featuring Ice Air’s All Climate Comfort™ technologies
- Firsthand testimonials from architects, engineers, and developers
- A clean layout optimized for both digital sharing and printed presentation
Each story was tailored to show not just the specs, but the strategy behind the product selections — positioning Ice Air as a trusted collaborator, not just a manufacturer.
The Result
The Look Book was delivered in the one-week deadline — and became the focal point of the distributor’s pitch.
More importantly, it sparked a deeper insight: in an industry where every company now competes on time, speed without strategy is noise. Interline’s ability to deliver strategic speed — creative execution aligned with messaging, market, and need — is what made the Look Book work.
It wasn’t just fast.
It was smart.
And it looked good doing it.
