At our recent webinar, Targeting and Hitting the Right Customers, we had a number of questions that came in and time ran out before we could answer them. This series of articles runs down those questions with in depth discussions drawing from our 30+ years of B2B business marketing and communications. I’ve grouped them into convenient categories shown below. Check them out when your time permits.
Understanding the Digital Disruptive Environment
- How has digital disruption changed the way businesses reach customers, and what can we do to stay ahead of these changes?
- With so much noise online, how can we make sure our content stands out and gets in front of the right audience?
Finding and Nurturing Prospects
- What are the most effective digital channels for finding high-value prospects today, and how do we determine which ones to focus on?
- What are some overlooked or emerging strategies for nurturing leads and keeping them engaged over time?
- How do we balance automation with personalization when building relationships with potential customers?
Leveraging Data for Customer Insights & Sales Growth
- What key metrics should we track to understand our customers better and refine our targeting approach?
- How can businesses effectively use data to predict customer behavior and improve conversion rates?
Building an Effective Business Strategy
- What are the most common mistakes businesses make when creating a customer acquisition strategy, and how can they avoid them?
- How can small businesses or startups with limited resources effectively compete with larger companies in digital marketing was one of the questions that a few people asked.
- Once we have a solid strategy in place, how often should we reassess and adjust our approach to ensure continued success?
Thoughts on How This Series Can Help You
These articles hopefully will help ensure our webinar attendees get practical, actionable answers that a one-hour session can’t cover, and also help you if you didn’t attend the webinar tackle some of these important topics. Today’s AI climate makes marketing difficult, but full of opportunities. The world has oved full circle from direct marketing as a separate category under the umbrella of marketing, to its core. Business today have to understand more than ever it’s about relationships built by humans with the help of AI that works. AI is a subordinate clause, not a main clause. By the way, you can see and attend the webinar recording, including gaining CEU credits for AIA, IDCEC and NKBA if you need them, at How to Target and Hit the Right Customers If you’d like a personal consultation on this content, contact Jim Nowakowski directly: jim@interlinegroup.com.. Or call his offices: 847-358-4848. Thanks for reading and best of luck navigating today’s business!