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Magazines in flux – and under attack

Magazines are still in flux – and under attack since we [...]

An Uppercut from ’38

The W.E. Long Company (now just the LONG COMPANY [...]

The Truth About Inquiries

A 31-page white paper on inquiry behavior in trade [...]

The Age of Content

When designers told us in a recent piece of research we [...]

The Maslow Challenge

There are a lot of smart people in the world. James [...]

“I Just Throw Them in a Box”

The meeting with the President of the company was arranged [...]

8 Ideas to Think About for Your Marketing Programs

The Internet is one great big channel that’s always on. [...]

The truth about native advertising

Is advertising content? The short answer is yes. It always [...]

Why media buying is dead

Traditionally, media buyers sought audiences where their [...]

Buying media with feelings or metrics: In Today’s World, Does It Matter?

A major publisher’s rep was sharing lunch with our [...]

Don Draper is a Dick (Whitman)

Don Draper is a Dick (Whitman), and Leonard’s speech [...]

Marketing is still everything – well maybe

Back in 1991, Regis McKenna, the top guy at Regis McKenna [...]

Native advertising or … ?

The November 2 issue of FORBES® magazine a couple of years [...]

BACK TO SCHOOL: Robert Rose Misses the Point of ROI being only for Content Marketing

In “Is ROI Really What You’re Looking For?” published [...]

Do QR codes work?

One of our clients recently asked about QR codes. The [...]

Net-a-Porter: One Smart Marketer

In 2012, I tweeted this: Online fashion retailer [...]

The Mystery of the Editors Who Weren’t There

This can happen in your city. We get a lot of magazines [...]

The 25% Solution

I don’t golf. Some people pity me because I don’t golf. [...]

The Problem with Funnels

A client forwarded me an article by Bill Lee in Harvard [...]

Social Corner

Blogs see all
  • Hearing What You Want to Hear

    Hearing What You Want to Hear

  • What This Baby Boomer Learned About GenZ

    What This Baby Boomer Learned About GenZ

  • No Pain, No Gain, Remain the Same

    No Pain, No Gain, Remain the Same

  • A Plea to Ban Masks from Business Meetings

    A Plea to Ban Masks from Business Meetings

  • Should I Sell to a Group or an Individual?

    Should I Sell to a Group or an Individual?

  • The Problem with Numbers in Buying Media

    The Problem with Numbers in Buying Media

  • Asking for Response

    Asking for Response

  • Social Distancing Doesn’t Mean Business Distancing

    Social Distancing Doesn’t Mean Business Distancing

  • Yea for YEA! Young Entrepreneurs Ask Challenging Questions for Anyone in Business Today

    Yea for YEA! Young Entrepreneurs Ask Challenging Questions for Anyone in Business Today

  • It’s Not About You. It’s About Them.

    It’s Not About You. It’s About Them.

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Aerovent
AISC: American Institute of Steel Construction
AMCA: Air Movement and Control Association International, Inc.
Architectural Products
BCA Technologies
Bill Track 50
BPA
Buildings
Cheviot
Chicago Faucets
Clarage
Crescent
ECO Smart
Eemax
Elkay
Fellowes
First Choice
Flushmate
GEBERIT
GP Enterprises
Honeywell
Ice Air
Innovative Insulation
International Gas Heating
Jennair
Jensen Hughes
JUNO
KB Resource
KCMA
Leonard
Longleaf Collection
Mr. Steam
OS&B
Parker
Repco Associates
Resideo
Steamist
System Sensor
TOTO
Twin City Fans
Warm Rain
WILO

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