Staying in Front of Your Customers: How to use Direct Response

Description: The program will discuss how architects, designers and professionals can get a better understanding of the market today in regards to developing direct response strategies. Attendees will develop a clearer understanding on how to develop direct response (both mail and e-mail) in order to increase business.

Learning Objectives: During this course:

  • Participants will begin by reviewing business/marketing basics in relationship to direct response.
  • Participants will examination of list development strategies.
  • Participants will learn how to effectively define target audiences.
  • Participants will review the steps to develop direct mail including the “must haves” essential for effective communication.

How Taught: The CES facilitator utilizes a PowerPoint presentation to provide an in-depth overview for how to differentiate your services. It will be an interactive session that encourages feedback and questions. The program ends with real solutions to effectively put strategies into place.

Target Audience: Architects, specifiers, interior designers and other design professionals. This program is basic and meets the needs of professionals at every experience level.

Facilitator Qualifications: Interline facilitator(s) have been trained on CES guidelines and presentation skills. In addition, they receive in-depth training in the field. They are our industry experts.

Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.

Costs: There is no cost to bring this program into your firm or chapter meeting.

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