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Knowing how to navigate your business message can be a daunting task. With so many channels available, too often a business website is only an afterthought or consider only a component of the marketing mix. This course challenges you to think differently about the way you are representing your value proposition via your web presence. In fact, the website is the single most important marketing tactic in a company’s arsenal.
Learning Objectives: During this course:
- Define today’s “consumer”: Who are “your” consumers?
- Determine your value proposition: How do you find and define your value?
- Differentiation: Turning that value into differentiation
- Delighting the consumer using website differentiation
- Integrated Marketing Drivers
How Taught: The CES facilitator utilizes a PowerPoint presentation to provide an in-depth overview for how to differentiate your services. It will be an interactive session that encourages feedback and questions. The program ends with real solutions to effectively put strategies into place.
Facilitator Qualifications: Interline facilitator(s) have been trained on CES guidelines and presentation skills. In addition, they receive in-depth training in the field. They are our industry experts.
Instructor Bio:Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.
Costs: There is no cost for this webinar.