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The Case of the Missing QR Code The Case of the Missing QR Code

Bye-bye WSJ print, but not for reasons you suspect Bye-bye WSJ print, but not for reasons you suspect

Powerlessness: Why Organizations Fail at Customer Service Powerlessness: Why Organizations Fail at Customer Service

ANOTHER CONVERSATION FROM HELL ANOTHER CONVERSATION FROM HELL

Things could always be worse Things could always be worse

What the IBM smarter content now 2015 taught me What the IBM smarter content now 2015 taught me

Who’s Bossy? You’re Bossy! And I Say So! Who’s Bossy? You’re Bossy! And I Say So!

Two Lessons in How to Lose a Customer Two Lessons in How to Lose a Customer

Just Another Number: I Wonder Why Just Another Number: I Wonder Why

How to Get In the Door in 2025 How to Get In the Door in 2025

What are we talking about? What are we talking about?

Solve the Working Problem in a Virus-Infected World with Hustle Solve the Working Problem in a Virus-Infected World with Hustle

The problem with dots The problem with dots

Janet and Joslyn: A Customer Service Tale Janet and Joslyn: A Customer Service Tale

Social Corner

Blogs see all
  • AI Isn’t the First “Leveler.” Excel Was.

    AI Isn’t the First “Leveler.” Excel Was.

  • What’s a Building For — Really?

    What’s a Building For — Really?

  • Stop Auditing Your GTM. Start Making Decisions.

    Stop Auditing Your GTM. Start Making Decisions.

  • Trends Don’t Make Decisions. Strategy Does.

    Trends Don’t Make Decisions. Strategy Does.

  • The Promise of Pricing: How Price Became a Test of Trust in B2B Markets

    The Promise of Pricing: How Price Became a Test of Trust in B2B Markets

  • Pricing Is a Promise, Not a Number: Why Price Increases Fail When Operations Stand Still

    Pricing Is a Promise, Not a Number: Why Price Increases Fail When Operations Stand Still

  • When Brand Became Risk Management: Why Buyers No Longer Pay for Aspiration Alone

    When Brand Became Risk Management: Why Buyers No Longer Pay for Aspiration Alone

  • Operational Trust: An Executive Checklist for Competing When Belief Is No Longer Enough

    Operational Trust: An Executive Checklist for Competing When Belief Is No Longer Enough

  • Customer Experience Is Really Data Experience

    Customer Experience Is Really Data Experience

  • He Who Has a Thing to Sell

    He Who Has a Thing to Sell

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Our Companies

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Clients

AISC: American Institute of Steel Construction
AMCA: Air Movement and Control Association International, Inc.
Architectural Products
American Marsh Pumps
BCA Technologies
Bill Track 50
BPA
Buildings
CCR Magazine
Cheviot
Chicago Faucets
Eemax
Elkay
First Choice
Flushmate
GEBERIT
GP Enterprises
Honeywell
Ice Air
Innovative Insulation
International Gas Heating
Jennair
KB Resource
KCMA
Mr. Steam
IMARK Group
OATEY
OS&B
Parker
Radiant Barrier USA
Repco Associates
Resideo
RIMA International
Scranton Gillette Communications
Steamist
TOTO
Twin City Fans
Vinyl Institute
Warm Rain
WILO

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